{
    "componentChunkName": "component---src-templates-magazine-js",
    "path": "/article/the-butterfly-effect/",
    "result": {"data":{"wpMagazine":{"id":"cG9zdDoyNzcx","slug":"the-butterfly-effect","title":"The butterfly effect","date":"23 September 2026","Meta":{"fieldGroupName":"Meta","metaDescription":null,"metaTitle":null,"ogDescription":null,"ogTitle":null,"twitterCardType":"summary","twitterDescription":null,"twitterTitle":null,"twitterImage":null,"ogImage":null},"Magazines":{"readingTime":7,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-6.jpg","localFile":{"publicURL":"/static/4eed65a7cc2116d61b815417458008c8/featured-6.jpg","childImageSharp":{"fixed":{"src":"/static/4eed65a7cc2116d61b815417458008c8/22a1e/featured-6.jpg"},"gatsbyImageData":{"layout":"fixed","backgroundColor":"#d8d8d8","images":{"fallback":{"src":"/static/4eed65a7cc2116d61b815417458008c8/81bf6/featured-6.jpg","srcSet":"/static/4eed65a7cc2116d61b815417458008c8/81bf6/featured-6.jpg 300w,\n/static/4eed65a7cc2116d61b815417458008c8/3f4ea/featured-6.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/4eed65a7cc2116d61b815417458008c8/d0c69/featured-6.avif 300w,\n/static/4eed65a7cc2116d61b815417458008c8/80f52/featured-6.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/4eed65a7cc2116d61b815417458008c8/9b21f/featured-6.webp 300w,\n/static/4eed65a7cc2116d61b815417458008c8/9ff6b/featured-6.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}},"acfPageColour":{"pageColour":"uow-light-gray"},"blocks":[{"name":"acf/article-banner","attributes":{"className":""},"blockArticleBanner":{"backgroundImage":{"localFile":{"publicURL":"/static/f31bbfe18c3f7fdc8df5cc26c2a0aafd/Article-Banner-6.jpg"}}},"innerBlocks":[{"name":"core/heading","attributes":{"__typename":"WpCoreHeadingBlockAttributes","level":1,"anchor":"","textColor":"","backgroundColor":"","className":"","align":"","content":"The butterfly effect"},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/text-column","attributes":{"className":"","isThin":false},"innerBlocks":[{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"Social media marketing thought leader Elfried Samba is a globe-trotting megastar in his field, with hundreds of thousands of followers on LinkedIn and a reputation for scaling brand communities.","fontSize":"body2","dropCap":true},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"Speaker, consultant, podcaster, creator and CEO of the Butterfly Effect creative agency, Elfried hails from the Congo but now takes 50 or more flights every year, meeting clients and spreading his unique word across the globe. Having helped take the activewear and accessories brand Gymshark from 1.5m followers to over 20m, Elfried’s name is synonymous with social media success.","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/two-column-wrapper","attributes":{"className":""},"innerBlocks":[{"name":"bbl/two-column-wrapper-inner","attributes":{"className":""},"innerBlocks":[{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“I moved to the UK when I was 14,” he said. “It wasn’t safe to be in the Congo because there was a war on, so we moved to South Africa first which also became unsafe, and then to the UK where we started our lives from scratch.","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“We didn’t know anybody, nobody knew us, and I wanted to make sure I made the most of my golden ticket. Not a lot of people get the opportunity to leave a war-torn country and then come to the UK to make something of yourself.”","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/two-column-wrapper-inner","attributes":{"className":""},"innerBlocks":[{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"Arriving in Walsall, Elfried quickly realised that he wasn’t good enough at science to follow in his father’s footsteps and become a doctor. It wasn’t until he reached sixth form college when he caught his first glimpse of the ideas that have come to encapsulate his career.","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“I watched this video from Steve Jobs,” he said. “It was about the iPhone release, and it blew my mind. I was so fascinated by the concept of storytelling in business and taking very complicated products and articulating what they were in a way that other people could understand and desire.","fontSize":"","dropCap":false},"innerBlocks":[]}]}]},{"name":"bbl/image-text-columns","attributes":{"className":"","photoLeft":false,"textTop":true},"innerBlocks":[{"name":"core/image","originalContent":"<figure class=\"wp-block-image size-full\"><span class=\"wp-image-2781 inline-gatsby-image-wrapper gatsby-image-wrapper\" style=\"position:relative;overflow:hidden;max-width:100%;width:740px\" data-reactroot=\"\"><span aria-hidden=\"true\" style=\"width:100%;padding-bottom:103.78378378378379%\"></span><img aria-hidden=\"true\" src=\"data:image/jpeg;base64,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\" alt=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:0;transition-delay:500ms\"/><picture><source srcSet=\"/static/7be8713300383301a16c08179927c94b/89cba/img001-4.jpg 185w,\n/static/7be8713300383301a16c08179927c94b/a1654/img001-4.jpg 370w,\n/static/7be8713300383301a16c08179927c94b/635b8/img001-4.jpg 740w\" sizes=\"(max-width: 740px) 100vw, 740px\"/><img sizes=\"(max-width: 740px) 100vw, 740px\" srcSet=\"/static/7be8713300383301a16c08179927c94b/89cba/img001-4.jpg 185w,\n/static/7be8713300383301a16c08179927c94b/a1654/img001-4.jpg 370w,\n/static/7be8713300383301a16c08179927c94b/635b8/img001-4.jpg 740w\" src=\"/static/7be8713300383301a16c08179927c94b/635b8/img001-4.jpg\" alt=\"\" loading=\"eager\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:1;transition:opacity 500ms\"/></picture><noscript><picture><source srcset=\"/static/7be8713300383301a16c08179927c94b/89cba/img001-4.jpg 185w,\n/static/7be8713300383301a16c08179927c94b/a1654/img001-4.jpg 370w,\n/static/7be8713300383301a16c08179927c94b/635b8/img001-4.jpg 740w\" sizes=\"(max-width: 740px) 100vw, 740px\" /><img loading=\"eager\" sizes=\"(max-width: 740px) 100vw, 740px\" srcset=\"/static/7be8713300383301a16c08179927c94b/89cba/img001-4.jpg 185w,\n/static/7be8713300383301a16c08179927c94b/a1654/img001-4.jpg 370w,\n/static/7be8713300383301a16c08179927c94b/635b8/img001-4.jpg 740w\" src=\"/static/7be8713300383301a16c08179927c94b/635b8/img001-4.jpg\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"/></picture></noscript></span><figcaption class=\"wp-element-caption\">Elfried with Ben Francis, Gymshark owner and Rory Sutherland, Vice Chairman of Ogilvy UK.</figcaption></figure>","attributes":{"__typename":"WpCoreImageBlockAttributes","url":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/img001-4.jpg","alt":"","className":"","caption":"Elfried with Ben Francis, Gymshark owner and Rory Sutherland, Vice Chairman of Ogilvy UK.","localFile":{"publicURL":"/static/7be8713300383301a16c08179927c94b/img001-4.jpg","childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/7be8713300383301a16c08179927c94b/ffc0b/img001-4.jpg","srcSet":"/static/7be8713300383301a16c08179927c94b/59846/img001-4.jpg 185w,\n/static/7be8713300383301a16c08179927c94b/ff253/img001-4.jpg 370w,\n/static/7be8713300383301a16c08179927c94b/ffc0b/img001-4.jpg 740w","sizes":"(min-width: 740px) 740px, 100vw"},"sources":[{"srcSet":"/static/7be8713300383301a16c08179927c94b/38058/img001-4.avif 185w,\n/static/7be8713300383301a16c08179927c94b/ae21a/img001-4.avif 370w,\n/static/7be8713300383301a16c08179927c94b/8653e/img001-4.avif 740w","type":"image/avif","sizes":"(min-width: 740px) 740px, 100vw"},{"srcSet":"/static/7be8713300383301a16c08179927c94b/ef41f/img001-4.webp 185w,\n/static/7be8713300383301a16c08179927c94b/82a17/img001-4.webp 370w,\n/static/7be8713300383301a16c08179927c94b/cee46/img001-4.webp 740w","type":"image/webp","sizes":"(min-width: 740px) 740px, 100vw"}]},"width":1340,"height":1390.7027027027027}}}},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“I was also intrigued by the Mark Zuckerberg story. You’ve got a 21-year-old saying no to Yahoo when they offer him a billion dollars, wearing t-shirts and flip-flops. It didn’t look like the gatekeeping world of Sir Alan Sugar and that space.”<br><br>With these sources of fascination and inspiration fuelling him, Elfried went to the University of Wolverhampton to study a degree in marketing management. Visiting lecturer Gary Lennon “lit a fire under” Elfried when he expressed a deep interest in Facebook, which encouraged Elfried to focus his dissertation on the potential of social media marketing.<br><br>Elfried said: “I did well across my other module scores, which meant I didn’t have to get as high a dissertation mark as I otherwise would have, so I just worked on what I was passionate about. I felt that small-to-medium-sized businesses would be able to dethrone larger competitors by leveraging social media effectively.","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/text-column","attributes":{"className":"","isThin":false},"innerBlocks":[{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“Later, when I was at Gymshark, that was me bringing those ideas I explored at university to life and making them happen.","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/quote","attributes":{"className":""},"innerBlocks":[{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“At Butterfly Effect we’re reshaping the world, so how can I not be energised by that?”","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/image-text-columns","attributes":{"className":"","photoLeft":true,"textTop":true},"innerBlocks":[{"name":"core/image","originalContent":"<figure class=\"wp-block-image size-full\"><span class=\"wp-image-2779 inline-gatsby-image-wrapper gatsby-image-wrapper\" style=\"position:relative;overflow:hidden;max-width:100%;width:740px\" data-reactroot=\"\"><span aria-hidden=\"true\" style=\"width:100%;padding-bottom:103.78378378378379%\"></span><img aria-hidden=\"true\" src=\"data:image/jpeg;base64,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\" alt=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:0;transition-delay:500ms\"/><picture><source srcSet=\"/static/b8497afb8fecc2e97b1f4b6bd018c51e/89cba/img002-4.jpg 185w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/a1654/img002-4.jpg 370w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/635b8/img002-4.jpg 740w\" sizes=\"(max-width: 740px) 100vw, 740px\"/><img sizes=\"(max-width: 740px) 100vw, 740px\" srcSet=\"/static/b8497afb8fecc2e97b1f4b6bd018c51e/89cba/img002-4.jpg 185w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/a1654/img002-4.jpg 370w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/635b8/img002-4.jpg 740w\" src=\"/static/b8497afb8fecc2e97b1f4b6bd018c51e/635b8/img002-4.jpg\" alt=\"\" loading=\"eager\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:1;transition:opacity 500ms\"/></picture><noscript><picture><source srcset=\"/static/b8497afb8fecc2e97b1f4b6bd018c51e/89cba/img002-4.jpg 185w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/a1654/img002-4.jpg 370w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/635b8/img002-4.jpg 740w\" sizes=\"(max-width: 740px) 100vw, 740px\" /><img loading=\"eager\" sizes=\"(max-width: 740px) 100vw, 740px\" srcset=\"/static/b8497afb8fecc2e97b1f4b6bd018c51e/89cba/img002-4.jpg 185w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/a1654/img002-4.jpg 370w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/635b8/img002-4.jpg 740w\" src=\"/static/b8497afb8fecc2e97b1f4b6bd018c51e/635b8/img002-4.jpg\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"/></picture></noscript></span><figcaption class=\"wp-element-caption\">Elfried at the <em>Slow the F*** Down</em> Podcast.</figcaption></figure>","attributes":{"__typename":"WpCoreImageBlockAttributes","url":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/img002-4.jpg","alt":"","className":"","caption":"Elfried at the <em>Slow the F*** Down</em> Podcast.","localFile":{"publicURL":"/static/b8497afb8fecc2e97b1f4b6bd018c51e/img002-4.jpg","childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/b8497afb8fecc2e97b1f4b6bd018c51e/ffc0b/img002-4.jpg","srcSet":"/static/b8497afb8fecc2e97b1f4b6bd018c51e/59846/img002-4.jpg 185w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/ff253/img002-4.jpg 370w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/ffc0b/img002-4.jpg 740w","sizes":"(min-width: 740px) 740px, 100vw"},"sources":[{"srcSet":"/static/b8497afb8fecc2e97b1f4b6bd018c51e/38058/img002-4.avif 185w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/ae21a/img002-4.avif 370w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/8653e/img002-4.avif 740w","type":"image/avif","sizes":"(min-width: 740px) 740px, 100vw"},{"srcSet":"/static/b8497afb8fecc2e97b1f4b6bd018c51e/ef41f/img002-4.webp 185w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/82a17/img002-4.webp 370w,\n/static/b8497afb8fecc2e97b1f4b6bd018c51e/cee46/img002-4.webp 740w","type":"image/webp","sizes":"(min-width: 740px) 740px, 100vw"}]},"width":1340,"height":1390.7027027027027}}}},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"So every time I do a talk now, I always reference and discuss that journey at Wolverhampton being the catalyst for my entrepreneurship.”<br><br>Studying at the University of Wolverhampton was life-changing for Elfried, and one of the first times where he “felt like I wasn’t crazy”. It takes a unique approach and perhaps even a unique mind to steam as far ahead in an industry as Elfried has, and his degree enabled him to explore a previously tethered part of his brain.<br><br>“I was home-taught first, and at school it took me a while to adapt to conventional thinking and academia,” he said. “Later at Wolverhampton, people like Gary Lennon made me feel seen because I thought a bit differently and outside the box. That allowed me to build my confidence.","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/text-column","attributes":{"className":"","isThin":false},"innerBlocks":[{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“I graduated from Wolverhampton with a first-class degree, so the all-nighters were worth it. The funny thing is that it took me 29 interviews before I got a job! It wasn’t because I was incapable; it was more because people were saying I wasn’t going to stay with them for long, or because they didn’t believe in my vision of where the world was going.”","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"After a few years of marketing agency work, Elfried took a role with the fitness brand Gymshark as a social media executive, rising in just four short years to become the global head of social content.","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“I think that everyone I spoke to before I reached that point needed transitioning to my ideas about using social media for better leverage,” Elfried said. “At Gymshark, it was the opposite. They were ahead of me. They were practitioners.","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“A lot of the people at Gymshark were university dropouts who just understood naturally what to do to scale a business. My goal was to be the one who listened, understood what made the brand special, and then leveraged my thinking around systems and processes.”","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"Elfried learned countless lessons while he worked at Gymshark, and emphasises the importance of using time wisely. He says that expertise doesn’t come from 10,000 hours, like the famed adage suggests, but from 10,000 iterations, and that the impact of your actions is of more value than the effort they require.","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"By using social media to create a sense of intimacy between consumers and a corporate business, ensuring that as it grows the company “still feels small”, Elfried watched Gymshark’s prominence increase until one day in 2022 the brand was praised on an earnings call between two of the biggest names in social media marketing.","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“Gymshark was like a bubble, where we were all furiously ambitious and nothing was ever good enough,” Elfried said. “When I joined, we put a new ambassador programme in and a new strategy, and that went from being 5% of the business to about 80% – then a year later, we were mentioned by Mark Zuckerberg and Sheryl Sandsberg among non-bluechip and public companies that had leveraged and made the most of the Meta ad platform.","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/image-text-columns","attributes":{"className":"","photoLeft":true,"textTop":true},"innerBlocks":[{"name":"core/image","originalContent":"<figure class=\"wp-block-image size-large\"><span class=\"wp-image-2777 inline-gatsby-image-wrapper gatsby-image-wrapper\" style=\"position:relative;overflow:hidden;max-width:100%;width:840px\" data-reactroot=\"\"><span aria-hidden=\"true\" style=\"width:100%;padding-bottom:156.19047619047618%\"></span><img aria-hidden=\"true\" src=\"data:image/png;base64,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\" alt=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:0;transition-delay:500ms\"/><picture><source srcSet=\"/static/3afece55a0d84682ffb468f87dd14679/9c4c6/img003.png 210w,\n/static/3afece55a0d84682ffb468f87dd14679/266f9/img003.png 420w,\n/static/3afece55a0d84682ffb468f87dd14679/c3eac/img003.png 840w\" sizes=\"(max-width: 840px) 100vw, 840px\"/><img sizes=\"(max-width: 840px) 100vw, 840px\" srcSet=\"/static/3afece55a0d84682ffb468f87dd14679/9c4c6/img003.png 210w,\n/static/3afece55a0d84682ffb468f87dd14679/266f9/img003.png 420w,\n/static/3afece55a0d84682ffb468f87dd14679/c3eac/img003.png 840w\" src=\"/static/3afece55a0d84682ffb468f87dd14679/c3eac/img003.png\" alt=\"\" loading=\"eager\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:1;transition:opacity 500ms\"/></picture><noscript><picture><source srcset=\"/static/3afece55a0d84682ffb468f87dd14679/9c4c6/img003.png 210w,\n/static/3afece55a0d84682ffb468f87dd14679/266f9/img003.png 420w,\n/static/3afece55a0d84682ffb468f87dd14679/c3eac/img003.png 840w\" sizes=\"(max-width: 840px) 100vw, 840px\" /><img loading=\"eager\" sizes=\"(max-width: 840px) 100vw, 840px\" srcset=\"/static/3afece55a0d84682ffb468f87dd14679/9c4c6/img003.png 210w,\n/static/3afece55a0d84682ffb468f87dd14679/266f9/img003.png 420w,\n/static/3afece55a0d84682ffb468f87dd14679/c3eac/img003.png 840w\" src=\"/static/3afece55a0d84682ffb468f87dd14679/c3eac/img003.png\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"/></picture></noscript></span><figcaption class=\"wp-element-caption\">Elfried, sharing his knowledge.</figcaption></figure>","attributes":{"__typename":"WpCoreImageBlockAttributes","url":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/img003-657x1024.png","alt":"","className":"","caption":"Elfried, sharing his knowledge.","localFile":{"publicURL":"/static/86a17d7a8d499ef438e59468fa82520f/img003-657x1024.png","childImageSharp":{"gatsbyImageData":{"layout":"constrained","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/86a17d7a8d499ef438e59468fa82520f/26b8f/img003-657x1024.png","srcSet":"/static/86a17d7a8d499ef438e59468fa82520f/104dc/img003-657x1024.png 164w,\n/static/86a17d7a8d499ef438e59468fa82520f/ea41d/img003-657x1024.png 329w,\n/static/86a17d7a8d499ef438e59468fa82520f/26b8f/img003-657x1024.png 657w","sizes":"(min-width: 657px) 657px, 100vw"},"sources":[{"srcSet":"/static/86a17d7a8d499ef438e59468fa82520f/43d32/img003-657x1024.avif 164w,\n/static/86a17d7a8d499ef438e59468fa82520f/619de/img003-657x1024.avif 329w,\n/static/86a17d7a8d499ef438e59468fa82520f/b4325/img003-657x1024.avif 657w","type":"image/avif","sizes":"(min-width: 657px) 657px, 100vw"},{"srcSet":"/static/86a17d7a8d499ef438e59468fa82520f/eb752/img003-657x1024.webp 164w,\n/static/86a17d7a8d499ef438e59468fa82520f/be35d/img003-657x1024.webp 329w,\n/static/86a17d7a8d499ef438e59468fa82520f/94d84/img003-657x1024.webp 657w","type":"image/webp","sizes":"(min-width: 657px) 657px, 100vw"}]},"width":1340,"height":2088.523592085236}}}},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“There were 70 million brands on the platform, and our little company in Redditch was mentioned at that scale! That changed me. I was like, something is happening here. This is not going to be a conventional path. Let’s keep moving and see where we can go.”<br><br>In 2022, Elfried decided to leave Gymshark and put all his focus into his own cofounded venture: the creative agency Butterfly Effect. Four years since the company’s inception and having worked with brands as reputable and large as Netflix, McDonald’s, and Bumble, it would be easy to assume that the business has already achieved the success he craves.<br><br>“No, no, it’s a 25-year journey,” he counters. “I just believe I found the formula that will work on different businesses, but I want to test my theory to see if it applies in multiple industries and multiple places.<br><br>“I love (the renowned hip hop group) Wu-Tang Clan, where there’s nine artists unified by the same sound, and that’s my vision: nine unicorns by the time I’m 55.”<br><br>Seeking nine unicorns – privately owned startup companies worth $1bn or more – in 25 years would be laughable if it came from most people’s mouths, but Elfried isn’t “most people”.","fontSize":"","dropCap":false},"innerBlocks":[]}]},{"name":"bbl/text-column","attributes":{"className":"","isThin":false},"innerBlocks":[{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"Elfried came to the UK as an asylum seeker in 2005, but in 2026 he might be in London one day and the Middle East the next. He works with and meets clients around the world in places as varied as Japan, Silicon Valley in the US and Portugal, with companies as monumental as Adobe, Fifa, and Hewlett-Packard (HP).","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“I’m used to working and I often don’t even see it as work,” Elfried said. “Sometimes I sleep on my friends’ sofas. Sometimes I won’t know where I’m going until the day of. Sometimes I’ll be having sleepless nights and telling myself no, you can’t sleep because you have to wake up early.","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“Like today, I have a pitch with HP about the Moons to Mars project, because they build the equipment that astronauts and space stations use. How do we tell that story?","fontSize":"","dropCap":false},"innerBlocks":[]},{"name":"core/paragraph","attributes":{"__typename":"WpCoreParagraphBlockAttributes","backgroundColor":"","textColor":"","className":"","align":"","direction":"","content":"“At Butterfly Effect we’re reshaping the world, so how can I not be energised by that? If I wasn’t, I’d be in the wrong field, right? And that’s how I’ve always been.”","fontSize":"","dropCap":false},"innerBlocks":[]}]}],"editions":{"nodes":[{"id":"dGVybToxNjIx","magazines":{"nodes":[{"id":"cG9zdDoyOTMx","title":"News round-up","uri":"/article/news-round-up-2/","acfPageColour":{"pageColour":"uow-gray-blue"},"Magazines":{"readingTime":6,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-19.jpg","localFile":{"publicURL":"/static/24c5fbd6efb68611d85591206e629a97/featured-19.jpg"}}}},{"id":"cG9zdDoyOTI0","title":"Alumni Awards 2025","uri":"/article/alumni-awards-2025/","acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"readingTime":2,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-18.jpg","localFile":{"publicURL":"/static/67d751fa16086b67a918b6710a94bda4/featured-18.jpg"}}}},{"id":"cG9zdDoyOTEy","title":"Celebrating alumni impact in Nigeria","uri":"/article/celebrating-alumni-impact-in-nigeria/","acfPageColour":{"pageColour":"uow-pink"},"Magazines":{"readingTime":2,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-17.jpg","localFile":{"publicURL":"/static/9402aaa7f0005d067ed5acb50131172e/featured-17.jpg"}}}},{"id":"cG9zdDoyODk5","title":"Where dreams meet altitude","uri":"/article/where-dreams-meet-altitude/","acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"readingTime":4,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-16.jpg","localFile":{"publicURL":"/static/5e9cb324fcd07f10fdaca33480d7c658/featured-16.jpg"}}}},{"id":"cG9zdDoyODcz","title":"The prevention pioneer","uri":"/article/the-prevention-pioneer/","acfPageColour":{"pageColour":"uow-blue"},"Magazines":{"readingTime":5,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-14.jpg","localFile":{"publicURL":"/static/eb0661cc4fdf2a4c1354fb6f3189bf2d/featured-14.jpg"}}}},{"id":"cG9zdDoyODY2","title":"Beyond borders","uri":"/article/beyond-borders/","acfPageColour":{"pageColour":"uow-gray"},"Magazines":{"readingTime":5,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-13.jpg","localFile":{"publicURL":"/static/b1058156ed9324c6a37cf2cd6879d7d8/featured-13.jpg"}}}},{"id":"cG9zdDoyODU5","title":"Award-Winning Women’s Rights Activist","uri":"/article/award-winning-womens-rights-activist/","acfPageColour":{"pageColour":"uow-royal-blue"},"Magazines":{"readingTime":1,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-12.jpg","localFile":{"publicURL":"/static/913eea901323f5b49ecc0c3328bce016/featured-12.jpg"}}}},{"id":"cG9zdDoyODUy","title":"The ultra life","uri":"/article/the-ultra-life/","acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"readingTime":5,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-11.jpg","localFile":{"publicURL":"/static/d8601ec16b65606d6127efc66ca61c5d/featured-11.jpg"}}}},{"id":"cG9zdDoyODM0","title":"Why place matters in education","uri":"/article/why-place-matters-in-education/","acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"readingTime":8,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-10.jpg","localFile":{"publicURL":"/static/8801be540df9e168d40bdd73e73aa8b6/featured-10.jpg"}}}},{"id":"cG9zdDoyODIz","title":"Shaping a graduation tradition","uri":"/article/shaping-a-graduation-tradition/","acfPageColour":{"pageColour":"uow-yellow"},"Magazines":{"readingTime":4,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-9.jpg","localFile":{"publicURL":"/static/b15a3ff8866c301569d05bd19fea7854/featured-9.jpg"}}}},{"id":"cG9zdDoyODA4","title":"A designer’s journey","uri":"/article/a-designers-journey/","acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"readingTime":9,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-8.jpg","localFile":{"publicURL":"/static/8bbaab861ee9fab7849c0fdca76ab343/featured-8.jpg"}}}},{"id":"cG9zdDoyNzkx","title":"Representing England against the odds","uri":"/article/representing-england-against-the-odds/","acfPageColour":{"pageColour":"uow-yellow-green"},"Magazines":{"readingTime":7,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-22.jpg","localFile":{"publicURL":"/static/5ac69afb7d4d3de71a49452b7ecc2920/featured-22.jpg"}}}},{"id":"cG9zdDoyNzg0","title":"Forever Wolverhampton","uri":"/article/forever-wolverhampton/","acfPageColour":{"pageColour":"uow-gray-blue"},"Magazines":{"readingTime":1,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/eatured.jpg","localFile":{"publicURL":"/static/515542bcc403dd4a9a7e550fd8ebf7fe/eatured.jpg"}}}},{"id":"cG9zdDoyNzcx","title":"The butterfly effect","uri":"/article/the-butterfly-effect/","acfPageColour":{"pageColour":"uow-light-gray"},"Magazines":{"readingTime":7,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-6.jpg","localFile":{"publicURL":"/static/4eed65a7cc2116d61b815417458008c8/featured-6.jpg"}}}},{"id":"cG9zdDoyNzYw","title":"A global voice in AI","uri":"/article/a-global-voice-in-ai/","acfPageColour":{"pageColour":"uow-pink"},"Magazines":{"readingTime":7,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-5.jpg","localFile":{"publicURL":"/static/dd8001316c36015665db88e74a698584/featured-5.jpg"}}}},{"id":"cG9zdDoyNzM5","title":"A voice for the Amazon’s future","uri":"/article/a-voice-for-the-amazons-future/","acfPageColour":{"pageColour":"uow-green"},"Magazines":{"readingTime":8,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-21.jpg","localFile":{"publicURL":"/static/249212f6698f1aaffbfa9527f827519f/featured-21.jpg"}}}},{"id":"cG9zdDoyNzI0","title":"Built to lead","uri":"/article/built-to-lead/","acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"readingTime":8,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-20.jpg","localFile":{"publicURL":"/static/6c4408429f12e76338981dcfd3dfa392/featured-20.jpg"}}}},{"id":"cG9zdDoyNzA4","title":"From Olympian to CEO","uri":"/article/from-olympian-to-ceo/","acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"readingTime":9,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-2.jpg","localFile":{"publicURL":"/static/d0dc2a2b7883616c64467e087c9c6e77/featured-2.jpg"}}}},{"id":"cG9zdDoyNjk1","title":"From Wolverhampton to Westminster","uri":"/article/from-wolverhampton-to-westminster/","acfPageColour":{"pageColour":"uow-gray"},"Magazines":{"readingTime":7,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-1.jpg","localFile":{"publicURL":"/static/789eb55bd43d120b2e7e6cd1a1942404/featured-1.jpg"}}}},{"id":"cG9zdDoyNjc5","title":"Mother Earth","uri":"/article/mother-earth/","acfPageColour":{"pageColour":"uow-pink"},"Magazines":{"readingTime":10,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured.jpg","localFile":{"publicURL":"/static/d2495cf72c480fd9d52f16d361d53045/featured.jpg"}}}},{"id":"cG9zdDoxOTI3","title":"Continue your journey with WLV","uri":"/article/continue-your-journey-with-wlv-2/","acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"readingTime":1,"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2024/07/post-banner.jpg","localFile":{"publicURL":"/static/7c98c3ec16e2eff8f59ba0c0190b51b2/post-banner.jpg"}}}}]}}]}},"allWpMagazine":{"edges":[{"node":{"id":"cG9zdDoyOTEy","slug":"celebrating-alumni-impact-in-nigeria","uri":"/article/celebrating-alumni-impact-in-nigeria/","title":"Celebrating alumni impact in Nigeria","terms":{"nodes":[{"slug":"2026"}]},"acfPageColour":{"pageColour":"uow-pink"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNTM="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-17.jpg","localFile":{"publicURL":"/static/9402aaa7f0005d067ed5acb50131172e/featured-17.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#381828","images":{"fallback":{"src":"/static/9402aaa7f0005d067ed5acb50131172e/81bf6/featured-17.jpg","srcSet":"/static/9402aaa7f0005d067ed5acb50131172e/81bf6/featured-17.jpg 300w,\n/static/9402aaa7f0005d067ed5acb50131172e/3f4ea/featured-17.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/9402aaa7f0005d067ed5acb50131172e/d0c69/featured-17.avif 300w,\n/static/9402aaa7f0005d067ed5acb50131172e/80f52/featured-17.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/9402aaa7f0005d067ed5acb50131172e/9b21f/featured-17.webp 300w,\n/static/9402aaa7f0005d067ed5acb50131172e/9ff6b/featured-17.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyODA4","slug":"a-designers-journey","uri":"/article/a-designers-journey/","title":"A designer’s journey","terms":{"nodes":[{"slug":"2026"}]},"acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyNjU="},{"id":"dGVybToyMDc="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-8.jpg","localFile":{"publicURL":"/static/8bbaab861ee9fab7849c0fdca76ab343/featured-8.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#e83858","images":{"fallback":{"src":"/static/8bbaab861ee9fab7849c0fdca76ab343/81bf6/featured-8.jpg","srcSet":"/static/8bbaab861ee9fab7849c0fdca76ab343/81bf6/featured-8.jpg 300w,\n/static/8bbaab861ee9fab7849c0fdca76ab343/3f4ea/featured-8.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/8bbaab861ee9fab7849c0fdca76ab343/d0c69/featured-8.avif 300w,\n/static/8bbaab861ee9fab7849c0fdca76ab343/80f52/featured-8.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/8bbaab861ee9fab7849c0fdca76ab343/9b21f/featured-8.webp 300w,\n/static/8bbaab861ee9fab7849c0fdca76ab343/9ff6b/featured-8.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyNzM5","slug":"a-voice-for-the-amazons-future","uri":"/article/a-voice-for-the-amazons-future/","title":"A voice for the Amazon’s future","terms":{"nodes":[{"slug":"2026"}]},"acfPageColour":{"pageColour":"uow-green"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybToyNDY="},{"id":"dGVybTozMTk="},{"id":"dGVybTo0MzU="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-21.jpg","localFile":{"publicURL":"/static/249212f6698f1aaffbfa9527f827519f/featured-21.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#586858","images":{"fallback":{"src":"/static/249212f6698f1aaffbfa9527f827519f/81bf6/featured-21.jpg","srcSet":"/static/249212f6698f1aaffbfa9527f827519f/81bf6/featured-21.jpg 300w,\n/static/249212f6698f1aaffbfa9527f827519f/3f4ea/featured-21.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/249212f6698f1aaffbfa9527f827519f/d0c69/featured-21.avif 300w,\n/static/249212f6698f1aaffbfa9527f827519f/80f52/featured-21.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/249212f6698f1aaffbfa9527f827519f/9b21f/featured-21.webp 300w,\n/static/249212f6698f1aaffbfa9527f827519f/9ff6b/featured-21.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyNzYw","slug":"a-global-voice-in-ai","uri":"/article/a-global-voice-in-ai/","title":"A global voice in AI","terms":{"nodes":[{"slug":"2026"}]},"acfPageColour":{"pageColour":"uow-pink"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-5.jpg","localFile":{"publicURL":"/static/dd8001316c36015665db88e74a698584/featured-5.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#180828","images":{"fallback":{"src":"/static/dd8001316c36015665db88e74a698584/81bf6/featured-5.jpg","srcSet":"/static/dd8001316c36015665db88e74a698584/81bf6/featured-5.jpg 300w,\n/static/dd8001316c36015665db88e74a698584/3f4ea/featured-5.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/dd8001316c36015665db88e74a698584/d0c69/featured-5.avif 300w,\n/static/dd8001316c36015665db88e74a698584/80f52/featured-5.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/dd8001316c36015665db88e74a698584/9b21f/featured-5.webp 300w,\n/static/dd8001316c36015665db88e74a698584/9ff6b/featured-5.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyNzI0","slug":"built-to-lead","uri":"/article/built-to-lead/","title":"Built to lead","terms":{"nodes":[{"slug":"2026"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybToyNDY="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-20.jpg","localFile":{"publicURL":"/static/6c4408429f12e76338981dcfd3dfa392/featured-20.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#b8c8d8","images":{"fallback":{"src":"/static/6c4408429f12e76338981dcfd3dfa392/81bf6/featured-20.jpg","srcSet":"/static/6c4408429f12e76338981dcfd3dfa392/81bf6/featured-20.jpg 300w,\n/static/6c4408429f12e76338981dcfd3dfa392/3f4ea/featured-20.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/6c4408429f12e76338981dcfd3dfa392/d0c69/featured-20.avif 300w,\n/static/6c4408429f12e76338981dcfd3dfa392/80f52/featured-20.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/6c4408429f12e76338981dcfd3dfa392/9b21f/featured-20.webp 300w,\n/static/6c4408429f12e76338981dcfd3dfa392/9ff6b/featured-20.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyNzA4","slug":"from-olympian-to-ceo","uri":"/article/from-olympian-to-ceo/","title":"From Olympian to CEO","terms":{"nodes":[{"slug":"2026"}]},"acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="},{"id":"dGVybToyODQ="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2026/09/featured-2.jpg","localFile":{"publicURL":"/static/d0dc2a2b7883616c64467e087c9c6e77/featured-2.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#c8c8d8","images":{"fallback":{"src":"/static/d0dc2a2b7883616c64467e087c9c6e77/81bf6/featured-2.jpg","srcSet":"/static/d0dc2a2b7883616c64467e087c9c6e77/81bf6/featured-2.jpg 300w,\n/static/d0dc2a2b7883616c64467e087c9c6e77/3f4ea/featured-2.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/d0dc2a2b7883616c64467e087c9c6e77/d0c69/featured-2.avif 300w,\n/static/d0dc2a2b7883616c64467e087c9c6e77/80f52/featured-2.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/d0dc2a2b7883616c64467e087c9c6e77/9b21f/featured-2.webp 300w,\n/static/d0dc2a2b7883616c64467e087c9c6e77/9ff6b/featured-2.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyMzM4","slug":"from-serbia-to-safari","uri":"/article/from-serbia-to-safari/","title":"From Serbia to safari","terms":{"nodes":[{"slug":"2025"}]},"acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2025/07/2025a17-featured.jpg","localFile":{"publicURL":"/static/1eb0f1f5da210c58300a34a6ae44125e/2025a17-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#b87848","images":{"fallback":{"src":"/static/1eb0f1f5da210c58300a34a6ae44125e/81bf6/2025a17-featured.jpg","srcSet":"/static/1eb0f1f5da210c58300a34a6ae44125e/81bf6/2025a17-featured.jpg 300w,\n/static/1eb0f1f5da210c58300a34a6ae44125e/3f4ea/2025a17-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/1eb0f1f5da210c58300a34a6ae44125e/d0c69/2025a17-featured.avif 300w,\n/static/1eb0f1f5da210c58300a34a6ae44125e/80f52/2025a17-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/1eb0f1f5da210c58300a34a6ae44125e/9b21f/2025a17-featured.webp 300w,\n/static/1eb0f1f5da210c58300a34a6ae44125e/9ff6b/2025a17-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyMzEw","slug":"changing-the-face-of-hs2","uri":"/article/changing-the-face-of-hs2/","title":"Changing the face of HS2","terms":{"nodes":[{"slug":"2025"}]},"acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2025/07/2025a13-featured-1.jpg","localFile":{"publicURL":"/static/e2a2546be21568e7cb01e907efb354a4/2025a13-featured-1.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#081818","images":{"fallback":{"src":"/static/e2a2546be21568e7cb01e907efb354a4/81bf6/2025a13-featured-1.jpg","srcSet":"/static/e2a2546be21568e7cb01e907efb354a4/81bf6/2025a13-featured-1.jpg 300w,\n/static/e2a2546be21568e7cb01e907efb354a4/3f4ea/2025a13-featured-1.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/e2a2546be21568e7cb01e907efb354a4/d0c69/2025a13-featured-1.avif 300w,\n/static/e2a2546be21568e7cb01e907efb354a4/80f52/2025a13-featured-1.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/e2a2546be21568e7cb01e907efb354a4/9b21f/2025a13-featured-1.webp 300w,\n/static/e2a2546be21568e7cb01e907efb354a4/9ff6b/2025a13-featured-1.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyMzE5","slug":"from-apprenticeships-to-aerospace","uri":"/article/from-apprenticeships-to-aerospace/","title":"From apprenticeships to aerospace","terms":{"nodes":[{"slug":"2025"}]},"acfPageColour":{"pageColour":"uow-light-gray"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2025/07/2025a14-feaatured.jpg","localFile":{"publicURL":"/static/6ae0ce7d417e80e571ac7c9808a7aa6c/2025a14-feaatured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#282828","images":{"fallback":{"src":"/static/6ae0ce7d417e80e571ac7c9808a7aa6c/81bf6/2025a14-feaatured.jpg","srcSet":"/static/6ae0ce7d417e80e571ac7c9808a7aa6c/81bf6/2025a14-feaatured.jpg 300w,\n/static/6ae0ce7d417e80e571ac7c9808a7aa6c/3f4ea/2025a14-feaatured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/6ae0ce7d417e80e571ac7c9808a7aa6c/d0c69/2025a14-feaatured.avif 300w,\n/static/6ae0ce7d417e80e571ac7c9808a7aa6c/80f52/2025a14-feaatured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/6ae0ce7d417e80e571ac7c9808a7aa6c/9b21f/2025a14-feaatured.webp 300w,\n/static/6ae0ce7d417e80e571ac7c9808a7aa6c/9ff6b/2025a14-feaatured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyMjUy","slug":"a-model-supporter-for-zimbabwes-future","uri":"/article/a-model-supporter-for-zimbabwes-future/","title":"A model supporter for Zimbabwe’s future","terms":{"nodes":[{"slug":"2025"}]},"acfPageColour":{"pageColour":"uow-green"},"Magazines":{"personaTags":[{"id":"dGVybToyNjU="},{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2025/07/2025a8-featured.jpg","localFile":{"publicURL":"/static/9f7b3b038760daea16f005bedbe1fd05/2025a8-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#787838","images":{"fallback":{"src":"/static/9f7b3b038760daea16f005bedbe1fd05/81bf6/2025a8-featured.jpg","srcSet":"/static/9f7b3b038760daea16f005bedbe1fd05/81bf6/2025a8-featured.jpg 300w,\n/static/9f7b3b038760daea16f005bedbe1fd05/3f4ea/2025a8-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/9f7b3b038760daea16f005bedbe1fd05/d0c69/2025a8-featured.avif 300w,\n/static/9f7b3b038760daea16f005bedbe1fd05/80f52/2025a8-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/9f7b3b038760daea16f005bedbe1fd05/9b21f/2025a8-featured.webp 300w,\n/static/9f7b3b038760daea16f005bedbe1fd05/9ff6b/2025a8-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyMjIw","slug":"pursuing-justice","uri":"/article/pursuing-justice/","title":"Pursuing justice","terms":{"nodes":[{"slug":"2025"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2025/07/2025a4-featured.jpg","localFile":{"publicURL":"/static/0401d21914b554a52e61f3e2262c064d/2025a4-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#d8d8b8","images":{"fallback":{"src":"/static/0401d21914b554a52e61f3e2262c064d/81bf6/2025a4-featured.jpg","srcSet":"/static/0401d21914b554a52e61f3e2262c064d/81bf6/2025a4-featured.jpg 300w,\n/static/0401d21914b554a52e61f3e2262c064d/3f4ea/2025a4-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/0401d21914b554a52e61f3e2262c064d/d0c69/2025a4-featured.avif 300w,\n/static/0401d21914b554a52e61f3e2262c064d/80f52/2025a4-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/0401d21914b554a52e61f3e2262c064d/9b21f/2025a4-featured.webp 300w,\n/static/0401d21914b554a52e61f3e2262c064d/9ff6b/2025a4-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyMjAw","slug":"hotting-up-la-life-with-nigerian-spice","uri":"/article/hotting-up-la-life-with-nigerian-spice/","title":"Hotting up LA life with Nigerian spice","terms":{"nodes":[{"slug":"2025"}]},"acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyNjU="},{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2025/07/2025a3-featured.jpg","localFile":{"publicURL":"/static/040ca987b80a2d0b2b439e3fdcf0a20d/2025a3-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#680808","images":{"fallback":{"src":"/static/040ca987b80a2d0b2b439e3fdcf0a20d/81bf6/2025a3-featured.jpg","srcSet":"/static/040ca987b80a2d0b2b439e3fdcf0a20d/81bf6/2025a3-featured.jpg 300w,\n/static/040ca987b80a2d0b2b439e3fdcf0a20d/3f4ea/2025a3-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/040ca987b80a2d0b2b439e3fdcf0a20d/d0c69/2025a3-featured.avif 300w,\n/static/040ca987b80a2d0b2b439e3fdcf0a20d/80f52/2025a3-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/040ca987b80a2d0b2b439e3fdcf0a20d/9b21f/2025a3-featured.webp 300w,\n/static/040ca987b80a2d0b2b439e3fdcf0a20d/9ff6b/2025a3-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoyMTU1","slug":"full-circle","uri":"/article/full-circle/","title":"Full Circle for PBN","terms":{"nodes":[{"slug":"2025"}]},"acfPageColour":{"pageColour":"uow-gray"},"Magazines":{"personaTags":[{"id":"dGVybToyNjU="},{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2025/07/2025a1-featured-1.jpg","localFile":{"publicURL":"/static/45d9b600c313cb3fe99981b08739d47a/2025a1-featured-1.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#a8a8a8","images":{"fallback":{"src":"/static/45d9b600c313cb3fe99981b08739d47a/81bf6/2025a1-featured-1.jpg","srcSet":"/static/45d9b600c313cb3fe99981b08739d47a/81bf6/2025a1-featured-1.jpg 300w,\n/static/45d9b600c313cb3fe99981b08739d47a/3f4ea/2025a1-featured-1.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/45d9b600c313cb3fe99981b08739d47a/d0c69/2025a1-featured-1.avif 300w,\n/static/45d9b600c313cb3fe99981b08739d47a/80f52/2025a1-featured-1.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/45d9b600c313cb3fe99981b08739d47a/9b21f/2025a1-featured-1.webp 300w,\n/static/45d9b600c313cb3fe99981b08739d47a/9ff6b/2025a1-featured-1.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxODU4","slug":"plastic-fantastic","uri":"/article/plastic-fantastic/","title":"Plastic fantastic","terms":{"nodes":[{"slug":"2024"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybToyNDY="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2024/07/os-featured.jpg","localFile":{"publicURL":"/static/42f7a981498aaf6c2c5009f5d4a859d0/os-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#081818","images":{"fallback":{"src":"/static/42f7a981498aaf6c2c5009f5d4a859d0/81bf6/os-featured.jpg","srcSet":"/static/42f7a981498aaf6c2c5009f5d4a859d0/81bf6/os-featured.jpg 300w,\n/static/42f7a981498aaf6c2c5009f5d4a859d0/3f4ea/os-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/42f7a981498aaf6c2c5009f5d4a859d0/d0c69/os-featured.avif 300w,\n/static/42f7a981498aaf6c2c5009f5d4a859d0/80f52/os-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/42f7a981498aaf6c2c5009f5d4a859d0/9b21f/os-featured.webp 300w,\n/static/42f7a981498aaf6c2c5009f5d4a859d0/9ff6b/os-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxODQ2","slug":"surveying-the-global-skyline","uri":"/article/surveying-the-global-skyline/","title":"Surveying the global skyline","terms":{"nodes":[{"slug":"2024"}]},"acfPageColour":{"pageColour":"uow-light-gray"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2024/07/rm-featured.jpg","localFile":{"publicURL":"/static/335d7e4063285711a1f8657370fff299/rm-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#081828","images":{"fallback":{"src":"/static/335d7e4063285711a1f8657370fff299/81bf6/rm-featured.jpg","srcSet":"/static/335d7e4063285711a1f8657370fff299/81bf6/rm-featured.jpg 300w,\n/static/335d7e4063285711a1f8657370fff299/3f4ea/rm-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/335d7e4063285711a1f8657370fff299/d0c69/rm-featured.avif 300w,\n/static/335d7e4063285711a1f8657370fff299/80f52/rm-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/335d7e4063285711a1f8657370fff299/9b21f/rm-featured.webp 300w,\n/static/335d7e4063285711a1f8657370fff299/9ff6b/rm-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxODA2","slug":"forensic-justice","uri":"/article/forensic-justice/","title":"Forensic justice","terms":{"nodes":[{"slug":"2024"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybToyNDY="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2024/07/lc-featured.jpg","localFile":{"publicURL":"/static/40944148a1b54a4770829f3266c8d486/lc-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#385878","images":{"fallback":{"src":"/static/40944148a1b54a4770829f3266c8d486/81bf6/lc-featured.jpg","srcSet":"/static/40944148a1b54a4770829f3266c8d486/81bf6/lc-featured.jpg 300w,\n/static/40944148a1b54a4770829f3266c8d486/3f4ea/lc-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/40944148a1b54a4770829f3266c8d486/d0c69/lc-featured.avif 300w,\n/static/40944148a1b54a4770829f3266c8d486/80f52/lc-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/40944148a1b54a4770829f3266c8d486/9b21f/lc-featured.webp 300w,\n/static/40944148a1b54a4770829f3266c8d486/9ff6b/lc-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxODIz","slug":"curating-presidential-history","uri":"/article/curating-presidential-history/","title":"Curating presidential history","terms":{"nodes":[{"slug":"2024"}]},"acfPageColour":{"pageColour":"uow-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2024/08/curating-presidential-history-tile.jpg","localFile":{"publicURL":"/static/6adae8f6fd1eeed6117fbe3405eb702e/curating-presidential-history-tile.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#181818","images":{"fallback":{"src":"/static/6adae8f6fd1eeed6117fbe3405eb702e/81bf6/curating-presidential-history-tile.jpg","srcSet":"/static/6adae8f6fd1eeed6117fbe3405eb702e/81bf6/curating-presidential-history-tile.jpg 300w,\n/static/6adae8f6fd1eeed6117fbe3405eb702e/3f4ea/curating-presidential-history-tile.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/6adae8f6fd1eeed6117fbe3405eb702e/d0c69/curating-presidential-history-tile.avif 300w,\n/static/6adae8f6fd1eeed6117fbe3405eb702e/80f52/curating-presidential-history-tile.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/6adae8f6fd1eeed6117fbe3405eb702e/9b21f/curating-presidential-history-tile.webp 300w,\n/static/6adae8f6fd1eeed6117fbe3405eb702e/9ff6b/curating-presidential-history-tile.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxNzE2","slug":"click","uri":"/article/click/","title":"Click","terms":{"nodes":[{"slug":"2024"}]},"acfPageColour":{"pageColour":"uow-green"},"Magazines":{"personaTags":[{"id":"dGVybToyNjU="},{"id":"dGVybToyMDc="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2024/07/click-featured.jpg","localFile":{"publicURL":"/static/b1a5823450898d31f19c01b685040a63/click-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#382818","images":{"fallback":{"src":"/static/b1a5823450898d31f19c01b685040a63/81bf6/click-featured.jpg","srcSet":"/static/b1a5823450898d31f19c01b685040a63/81bf6/click-featured.jpg 300w,\n/static/b1a5823450898d31f19c01b685040a63/3f4ea/click-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/b1a5823450898d31f19c01b685040a63/d0c69/click-featured.avif 300w,\n/static/b1a5823450898d31f19c01b685040a63/80f52/click-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/b1a5823450898d31f19c01b685040a63/9b21f/click-featured.webp 300w,\n/static/b1a5823450898d31f19c01b685040a63/9ff6b/click-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxNjgy","slug":"me-myself-ai","uri":"/article/me-myself-ai/","title":"Me, myself & AI","terms":{"nodes":[{"slug":"2024"}]},"acfPageColour":{"pageColour":"uow-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybToyNDY="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2024/07/dm-featured.jpg","localFile":{"publicURL":"/static/bea158ae4d19d972c0c78c5454aaa5e6/dm-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#e8e8e8","images":{"fallback":{"src":"/static/bea158ae4d19d972c0c78c5454aaa5e6/81bf6/dm-featured.jpg","srcSet":"/static/bea158ae4d19d972c0c78c5454aaa5e6/81bf6/dm-featured.jpg 300w,\n/static/bea158ae4d19d972c0c78c5454aaa5e6/3f4ea/dm-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/bea158ae4d19d972c0c78c5454aaa5e6/d0c69/dm-featured.avif 300w,\n/static/bea158ae4d19d972c0c78c5454aaa5e6/80f52/dm-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/bea158ae4d19d972c0c78c5454aaa5e6/9b21f/dm-featured.webp 300w,\n/static/bea158ae4d19d972c0c78c5454aaa5e6/9ff6b/dm-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxNjM2","slug":"exploring-visual-frontiers","uri":"/article/exploring-visual-frontiers/","title":"Exploring visual frontiers","terms":{"nodes":[{"slug":"2024"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyNjU="},{"id":"dGVybToyMDc="},{"id":"dGVybToyMTI="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2024/07/jm-featured-image-1.jpg","localFile":{"publicURL":"/static/a68357a0e13b13124b373ece92082567/jm-featured-image-1.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#080808","images":{"fallback":{"src":"/static/a68357a0e13b13124b373ece92082567/81bf6/jm-featured-image-1.jpg","srcSet":"/static/a68357a0e13b13124b373ece92082567/81bf6/jm-featured-image-1.jpg 300w,\n/static/a68357a0e13b13124b373ece92082567/3f4ea/jm-featured-image-1.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/a68357a0e13b13124b373ece92082567/d0c69/jm-featured-image-1.avif 300w,\n/static/a68357a0e13b13124b373ece92082567/80f52/jm-featured-image-1.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/a68357a0e13b13124b373ece92082567/9b21f/jm-featured-image-1.webp 300w,\n/static/a68357a0e13b13124b373ece92082567/9ff6b/jm-featured-image-1.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMzE2","slug":"fundraising-and-philanthropy-at-the-university-of-wolverhampton","uri":"/article/fundraising-and-philanthropy-at-the-university-of-wolverhampton/","title":"Fundraising and philanthropy at the University of Wolverhampton","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-light-gray"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNTM="},{"id":"dGVybToyNDY="},{"id":"dGVybTo0MzU="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/180201-Springfield-Clock-Tower-Shot.jpg","localFile":{"publicURL":"/static/07d357f2d3e4ec29c81de8137918dc93/180201-Springfield-Clock-Tower-Shot.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#c8d8e8","images":{"fallback":{"src":"/static/07d357f2d3e4ec29c81de8137918dc93/81bf6/180201-Springfield-Clock-Tower-Shot.jpg","srcSet":"/static/07d357f2d3e4ec29c81de8137918dc93/81bf6/180201-Springfield-Clock-Tower-Shot.jpg 300w,\n/static/07d357f2d3e4ec29c81de8137918dc93/3f4ea/180201-Springfield-Clock-Tower-Shot.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/07d357f2d3e4ec29c81de8137918dc93/d0c69/180201-Springfield-Clock-Tower-Shot.avif 300w,\n/static/07d357f2d3e4ec29c81de8137918dc93/80f52/180201-Springfield-Clock-Tower-Shot.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/07d357f2d3e4ec29c81de8137918dc93/9b21f/180201-Springfield-Clock-Tower-Shot.webp 300w,\n/static/07d357f2d3e4ec29c81de8137918dc93/9ff6b/180201-Springfield-Clock-Tower-Shot.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMjMz","slug":"home-offices-cyber-defender","uri":"/article/home-offices-cyber-defender/","title":"Home Office’s cyber defender","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTA="},{"id":"dGVybToyNDY="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/Richard-Plumb-3.jpg","localFile":{"publicURL":"/static/4c0d8ea1171272c1d2e4c9b453d87bab/Richard-Plumb-3.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#080808","images":{"fallback":{"src":"/static/4c0d8ea1171272c1d2e4c9b453d87bab/81bf6/Richard-Plumb-3.jpg","srcSet":"/static/4c0d8ea1171272c1d2e4c9b453d87bab/81bf6/Richard-Plumb-3.jpg 300w,\n/static/4c0d8ea1171272c1d2e4c9b453d87bab/3f4ea/Richard-Plumb-3.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/4c0d8ea1171272c1d2e4c9b453d87bab/d0c69/Richard-Plumb-3.avif 300w,\n/static/4c0d8ea1171272c1d2e4c9b453d87bab/80f52/Richard-Plumb-3.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/4c0d8ea1171272c1d2e4c9b453d87bab/9b21f/Richard-Plumb-3.webp 300w,\n/static/4c0d8ea1171272c1d2e4c9b453d87bab/9ff6b/Richard-Plumb-3.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMjI1","slug":"cracking-the-code-of-cyber-security","uri":"/article/cracking-the-code-of-cyber-security/","title":"Cracking the code of cyber security","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-gray"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyMTA="},{"id":"dGVybToyNDY="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/Cyber-building.jpg","localFile":{"publicURL":"/static/ef46e84c5e19835ef9b4382885e5bbc5/Cyber-building.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#e8e8e8","images":{"fallback":{"src":"/static/ef46e84c5e19835ef9b4382885e5bbc5/81bf6/Cyber-building.jpg","srcSet":"/static/ef46e84c5e19835ef9b4382885e5bbc5/81bf6/Cyber-building.jpg 300w,\n/static/ef46e84c5e19835ef9b4382885e5bbc5/3f4ea/Cyber-building.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/ef46e84c5e19835ef9b4382885e5bbc5/d0c69/Cyber-building.avif 300w,\n/static/ef46e84c5e19835ef9b4382885e5bbc5/80f52/Cyber-building.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/ef46e84c5e19835ef9b4382885e5bbc5/9b21f/Cyber-building.webp 300w,\n/static/ef46e84c5e19835ef9b4382885e5bbc5/9ff6b/Cyber-building.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMjAw","slug":"expert-insight-the-economic-crisis-with-rafael-cayuela","uri":"/article/expert-insight-the-economic-crisis-with-rafael-cayuela/","title":"Expert insight – The economic crisis with Rafael Cayuela","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/Economy-1.jpg","localFile":{"publicURL":"/static/510a7bc5d203a5b112d4e633fe483507/Economy-1.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#e8e8d8","images":{"fallback":{"src":"/static/510a7bc5d203a5b112d4e633fe483507/81bf6/Economy-1.jpg","srcSet":"/static/510a7bc5d203a5b112d4e633fe483507/81bf6/Economy-1.jpg 300w,\n/static/510a7bc5d203a5b112d4e633fe483507/3f4ea/Economy-1.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/510a7bc5d203a5b112d4e633fe483507/d0c69/Economy-1.avif 300w,\n/static/510a7bc5d203a5b112d4e633fe483507/80f52/Economy-1.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/510a7bc5d203a5b112d4e633fe483507/9b21f/Economy-1.webp 300w,\n/static/510a7bc5d203a5b112d4e633fe483507/9ff6b/Economy-1.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMjA2","slug":"opening-pandoras-box","uri":"/article/opening-pandoras-box/","title":"Opening Pandora’s box","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-light-gray"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/2.jpg","localFile":{"publicURL":"/static/3bc6e8b402deb8c1f940d7ffcd8a4170/2.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#c8c8c8","images":{"fallback":{"src":"/static/3bc6e8b402deb8c1f940d7ffcd8a4170/81bf6/2.jpg","srcSet":"/static/3bc6e8b402deb8c1f940d7ffcd8a4170/81bf6/2.jpg 300w,\n/static/3bc6e8b402deb8c1f940d7ffcd8a4170/3f4ea/2.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/3bc6e8b402deb8c1f940d7ffcd8a4170/d0c69/2.avif 300w,\n/static/3bc6e8b402deb8c1f940d7ffcd8a4170/80f52/2.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/3bc6e8b402deb8c1f940d7ffcd8a4170/9b21f/2.webp 300w,\n/static/3bc6e8b402deb8c1f940d7ffcd8a4170/9ff6b/2.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMTc2","slug":"the-bitcoin-man","uri":"/article/the-bitcoin-man/","title":"The Bitcoin Man","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/Article-Banner-2.jpg","localFile":{"publicURL":"/static/6a39ed679d802f8700432c253eef564c/Article-Banner-2.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#b8b8b8","images":{"fallback":{"src":"/static/6a39ed679d802f8700432c253eef564c/81bf6/Article-Banner-2.jpg","srcSet":"/static/6a39ed679d802f8700432c253eef564c/81bf6/Article-Banner-2.jpg 300w,\n/static/6a39ed679d802f8700432c253eef564c/3f4ea/Article-Banner-2.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/6a39ed679d802f8700432c253eef564c/d0c69/Article-Banner-2.avif 300w,\n/static/6a39ed679d802f8700432c253eef564c/80f52/Article-Banner-2.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/6a39ed679d802f8700432c253eef564c/9b21f/Article-Banner-2.webp 300w,\n/static/6a39ed679d802f8700432c253eef564c/9ff6b/Article-Banner-2.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMTg4","slug":"the-legal-guardian-of-animal-rights","uri":"/article/the-legal-guardian-of-animal-rights/","title":"The legal guardian of animal rights","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyODg="},{"id":"dGVybToyNDY="},{"id":"dGVybTo0MzU="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/WWF.jpg","localFile":{"publicURL":"/static/652c7073c4e10e1eaee3b23fdb31eafa/WWF.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#f8c808","images":{"fallback":{"src":"/static/652c7073c4e10e1eaee3b23fdb31eafa/81bf6/WWF.jpg","srcSet":"/static/652c7073c4e10e1eaee3b23fdb31eafa/81bf6/WWF.jpg 300w,\n/static/652c7073c4e10e1eaee3b23fdb31eafa/3f4ea/WWF.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/652c7073c4e10e1eaee3b23fdb31eafa/d0c69/WWF.avif 300w,\n/static/652c7073c4e10e1eaee3b23fdb31eafa/80f52/WWF.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/652c7073c4e10e1eaee3b23fdb31eafa/9b21f/WWF.webp 300w,\n/static/652c7073c4e10e1eaee3b23fdb31eafa/9ff6b/WWF.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMTM5","slug":"tackling-deforestation-at-its-roots","uri":"/article/tackling-deforestation-at-its-roots/","title":"Tackling deforestation at its roots","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-yellow-green"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybTozNzE="},{"id":"dGVybToyMTA="},{"id":"dGVybToyNDY="},{"id":"dGVybTo0MzU="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/Forest.jpg","localFile":{"publicURL":"/static/7802a68660fa2bee8932c331f5e0ba20/Forest.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#685838","images":{"fallback":{"src":"/static/7802a68660fa2bee8932c331f5e0ba20/81bf6/Forest.jpg","srcSet":"/static/7802a68660fa2bee8932c331f5e0ba20/81bf6/Forest.jpg 300w,\n/static/7802a68660fa2bee8932c331f5e0ba20/3f4ea/Forest.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/7802a68660fa2bee8932c331f5e0ba20/d0c69/Forest.avif 300w,\n/static/7802a68660fa2bee8932c331f5e0ba20/80f52/Forest.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/7802a68660fa2bee8932c331f5e0ba20/9b21f/Forest.webp 300w,\n/static/7802a68660fa2bee8932c331f5e0ba20/9ff6b/Forest.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMDg5","slug":"a-warrior-for-womens-rights","uri":"/article/a-warrior-for-womens-rights/","title":"A warrior for women’s rights","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybTozNzE="},{"id":"dGVybToyMTA="},{"id":"dGVybToyNDY="},{"id":"dGVybTo0MzU="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/Gambia.jpg","localFile":{"publicURL":"/static/538834ccd4f751147e6fe3fe475e90f5/Gambia.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#a8b8c8","images":{"fallback":{"src":"/static/538834ccd4f751147e6fe3fe475e90f5/81bf6/Gambia.jpg","srcSet":"/static/538834ccd4f751147e6fe3fe475e90f5/81bf6/Gambia.jpg 300w,\n/static/538834ccd4f751147e6fe3fe475e90f5/3f4ea/Gambia.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/538834ccd4f751147e6fe3fe475e90f5/d0c69/Gambia.avif 300w,\n/static/538834ccd4f751147e6fe3fe475e90f5/80f52/Gambia.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/538834ccd4f751147e6fe3fe475e90f5/9b21f/Gambia.webp 300w,\n/static/538834ccd4f751147e6fe3fe475e90f5/9ff6b/Gambia.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxMDUz","slug":"accessing-an-inclusive-future","uri":"/article/accessing-an-inclusive-future/","title":"Accessing an inclusive future","terms":{"nodes":[{"slug":"2023"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybTozNzE="},{"id":"dGVybToyMTA="},{"id":"dGVybToyNDY="},{"id":"dGVybTo0MzU="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2023/07/ShaniNew2.jpg","localFile":{"publicURL":"/static/2363ee7bc1e095547ab81159094d2fa9/ShaniNew2.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#e8e8d8","images":{"fallback":{"src":"/static/2363ee7bc1e095547ab81159094d2fa9/81bf6/ShaniNew2.jpg","srcSet":"/static/2363ee7bc1e095547ab81159094d2fa9/81bf6/ShaniNew2.jpg 300w,\n/static/2363ee7bc1e095547ab81159094d2fa9/3f4ea/ShaniNew2.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/2363ee7bc1e095547ab81159094d2fa9/d0c69/ShaniNew2.avif 300w,\n/static/2363ee7bc1e095547ab81159094d2fa9/80f52/ShaniNew2.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/2363ee7bc1e095547ab81159094d2fa9/9b21f/ShaniNew2.webp 300w,\n/static/2363ee7bc1e095547ab81159094d2fa9/9ff6b/ShaniNew2.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDo2NTM=","slug":"alumni-honoured-by-queen","uri":"/article/alumni-honoured-by-queen/","title":"Alumni Honoured by Queen","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-pink"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyODg="},{"id":"dGVybToyNTM="},{"id":"dGVybToyMTA="},{"id":"dGVybToyNDY="},{"id":"dGVybTo0MzU="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/07/Louise_Rhodes-1.jpg","localFile":{"publicURL":"/static/c7be757fbb1a12523dc41479830e0211/Louise_Rhodes-1.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#f8f8f8","images":{"fallback":{"src":"/static/c7be757fbb1a12523dc41479830e0211/81bf6/Louise_Rhodes-1.jpg","srcSet":"/static/c7be757fbb1a12523dc41479830e0211/81bf6/Louise_Rhodes-1.jpg 300w,\n/static/c7be757fbb1a12523dc41479830e0211/3f4ea/Louise_Rhodes-1.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/c7be757fbb1a12523dc41479830e0211/d0c69/Louise_Rhodes-1.avif 300w,\n/static/c7be757fbb1a12523dc41479830e0211/80f52/Louise_Rhodes-1.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/c7be757fbb1a12523dc41479830e0211/9b21f/Louise_Rhodes-1.webp 300w,\n/static/c7be757fbb1a12523dc41479830e0211/9ff6b/Louise_Rhodes-1.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDo1NTU=","slug":"alumni-celebrate-10-years-of-business","uri":"/article/alumni-celebrate-10-years-of-business/","title":"Alumni Celebrate 10 Years of Business","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybTozNDA="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/07/M_M-1-tile.jpg","localFile":{"publicURL":"/static/0b4b8b26da8b66461479a694d1313819/M_M-1-tile.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#b8c8c8","images":{"fallback":{"src":"/static/0b4b8b26da8b66461479a694d1313819/81bf6/M_M-1-tile.jpg","srcSet":"/static/0b4b8b26da8b66461479a694d1313819/81bf6/M_M-1-tile.jpg 300w,\n/static/0b4b8b26da8b66461479a694d1313819/3f4ea/M_M-1-tile.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/0b4b8b26da8b66461479a694d1313819/d0c69/M_M-1-tile.avif 300w,\n/static/0b4b8b26da8b66461479a694d1313819/80f52/M_M-1-tile.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/0b4b8b26da8b66461479a694d1313819/9b21f/M_M-1-tile.webp 300w,\n/static/0b4b8b26da8b66461479a694d1313819/9ff6b/M_M-1-tile.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDo1MjA=","slug":"serving-sri-lanka-on-global-stage","uri":"/article/serving-sri-lanka-on-global-stage/","title":"Serving Sri Lanka on Global Stage","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybTozNzE="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/07/sadham-tile.jpg","localFile":{"publicURL":"/static/d668e81b29365057bfba5ae3fc80b098/sadham-tile.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#f8f8f8","images":{"fallback":{"src":"/static/d668e81b29365057bfba5ae3fc80b098/81bf6/sadham-tile.jpg","srcSet":"/static/d668e81b29365057bfba5ae3fc80b098/81bf6/sadham-tile.jpg 300w,\n/static/d668e81b29365057bfba5ae3fc80b098/3f4ea/sadham-tile.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/d668e81b29365057bfba5ae3fc80b098/d0c69/sadham-tile.avif 300w,\n/static/d668e81b29365057bfba5ae3fc80b098/80f52/sadham-tile.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/d668e81b29365057bfba5ae3fc80b098/9b21f/sadham-tile.webp 300w,\n/static/d668e81b29365057bfba5ae3fc80b098/9ff6b/sadham-tile.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDo1NDA=","slug":"bright-future-for-new-screen-school","uri":"/article/bright-future-for-new-screen-school/","title":"Bright Future for New Screen School","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-yellow-green"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybTozNDA="},{"id":"dGVybToyNTM="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/07/51930821557_6268a351b4_o-tile.jpg","localFile":{"publicURL":"/static/32845fb183ec862b6c6c1a2cc2b1331c/51930821557_6268a351b4_o-tile.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#181818","images":{"fallback":{"src":"/static/32845fb183ec862b6c6c1a2cc2b1331c/81bf6/51930821557_6268a351b4_o-tile.jpg","srcSet":"/static/32845fb183ec862b6c6c1a2cc2b1331c/81bf6/51930821557_6268a351b4_o-tile.jpg 300w,\n/static/32845fb183ec862b6c6c1a2cc2b1331c/3f4ea/51930821557_6268a351b4_o-tile.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/32845fb183ec862b6c6c1a2cc2b1331c/d0c69/51930821557_6268a351b4_o-tile.avif 300w,\n/static/32845fb183ec862b6c6c1a2cc2b1331c/80f52/51930821557_6268a351b4_o-tile.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/32845fb183ec862b6c6c1a2cc2b1331c/9b21f/51930821557_6268a351b4_o-tile.webp 300w,\n/static/32845fb183ec862b6c6c1a2cc2b1331c/9ff6b/51930821557_6268a351b4_o-tile.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDozOTY=","slug":"living-the-rockstar-life","uri":"/article/living-the-rockstar-life/","title":"Living the Rockstar Life","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-orange-yellow"},"Magazines":{"personaTags":[{"id":"dGVybToyNjU="},{"id":"dGVybToyMDc="},{"id":"dGVybTozNDA="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/07/2-21_RDO-Porter-Jacket_CF-2-scaled.jpg","localFile":{"publicURL":"/static/7c2c0d0a0b981b98e757eba4642d0f89/2-21_RDO-Porter-Jacket_CF-2-scaled.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#080808","images":{"fallback":{"src":"/static/7c2c0d0a0b981b98e757eba4642d0f89/81bf6/2-21_RDO-Porter-Jacket_CF-2-scaled.jpg","srcSet":"/static/7c2c0d0a0b981b98e757eba4642d0f89/81bf6/2-21_RDO-Porter-Jacket_CF-2-scaled.jpg 300w,\n/static/7c2c0d0a0b981b98e757eba4642d0f89/3f4ea/2-21_RDO-Porter-Jacket_CF-2-scaled.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/7c2c0d0a0b981b98e757eba4642d0f89/d0c69/2-21_RDO-Porter-Jacket_CF-2-scaled.avif 300w,\n/static/7c2c0d0a0b981b98e757eba4642d0f89/80f52/2-21_RDO-Porter-Jacket_CF-2-scaled.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/7c2c0d0a0b981b98e757eba4642d0f89/9b21f/2-21_RDO-Porter-Jacket_CF-2-scaled.webp 300w,\n/static/7c2c0d0a0b981b98e757eba4642d0f89/9ff6b/2-21_RDO-Porter-Jacket_CF-2-scaled.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDo0MTI=","slug":"film-makers-starring-role-as-charity-pioneer","uri":"/article/film-makers-starring-role-as-charity-pioneer/","title":"Film-Maker’s Starring Role as Charity Pioneer","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-pink"},"Magazines":{"personaTags":[{"id":"dGVybToyNjU="},{"id":"dGVybToyMDc="},{"id":"dGVybTozNDA="},{"id":"dGVybTozNzE="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/07/Deana2-banner.jpg","localFile":{"publicURL":"/static/7d2f1a5352bd9c92de65dca6c99e0405/Deana2-banner.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#d8c8a8","images":{"fallback":{"src":"/static/7d2f1a5352bd9c92de65dca6c99e0405/81bf6/Deana2-banner.jpg","srcSet":"/static/7d2f1a5352bd9c92de65dca6c99e0405/81bf6/Deana2-banner.jpg 300w,\n/static/7d2f1a5352bd9c92de65dca6c99e0405/3f4ea/Deana2-banner.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/7d2f1a5352bd9c92de65dca6c99e0405/d0c69/Deana2-banner.avif 300w,\n/static/7d2f1a5352bd9c92de65dca6c99e0405/80f52/Deana2-banner.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/7d2f1a5352bd9c92de65dca6c99e0405/9b21f/Deana2-banner.webp 300w,\n/static/7d2f1a5352bd9c92de65dca6c99e0405/9ff6b/Deana2-banner.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDozNzQ=","slug":"tech-world-leader-lands-at-nasa","uri":"/article/tech-world-leader-lands-at-nasa/","title":"Tech World-Leader Lands at NASA","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybTozMTk="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/07/shuttle-tile-001.jpg","localFile":{"publicURL":"/static/f5d7bf5b4eb43fcf2818d18b0ba38068/shuttle-tile-001.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#180808","images":{"fallback":{"src":"/static/f5d7bf5b4eb43fcf2818d18b0ba38068/81bf6/shuttle-tile-001.jpg","srcSet":"/static/f5d7bf5b4eb43fcf2818d18b0ba38068/81bf6/shuttle-tile-001.jpg 300w,\n/static/f5d7bf5b4eb43fcf2818d18b0ba38068/3f4ea/shuttle-tile-001.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/f5d7bf5b4eb43fcf2818d18b0ba38068/d0c69/shuttle-tile-001.avif 300w,\n/static/f5d7bf5b4eb43fcf2818d18b0ba38068/80f52/shuttle-tile-001.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/f5d7bf5b4eb43fcf2818d18b0ba38068/9b21f/shuttle-tile-001.webp 300w,\n/static/f5d7bf5b4eb43fcf2818d18b0ba38068/9ff6b/shuttle-tile-001.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDozNjI=","slug":"graduate-mentoring-is-law-some-success","uri":"/article/graduate-mentoring-is-law-some-success/","title":"Graduate Mentoring is Law-some Success","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-pink"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyODg="},{"id":"dGVybTozNzE="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/07/220309-CPS-Sean-and-Jess-Exterior-tile.jpg","localFile":{"publicURL":"/static/29c8edf9c20939ce76800d615657a512/220309-CPS-Sean-and-Jess-Exterior-tile.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#080828","images":{"fallback":{"src":"/static/29c8edf9c20939ce76800d615657a512/81bf6/220309-CPS-Sean-and-Jess-Exterior-tile.jpg","srcSet":"/static/29c8edf9c20939ce76800d615657a512/81bf6/220309-CPS-Sean-and-Jess-Exterior-tile.jpg 300w,\n/static/29c8edf9c20939ce76800d615657a512/3f4ea/220309-CPS-Sean-and-Jess-Exterior-tile.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/29c8edf9c20939ce76800d615657a512/d0c69/220309-CPS-Sean-and-Jess-Exterior-tile.avif 300w,\n/static/29c8edf9c20939ce76800d615657a512/80f52/220309-CPS-Sean-and-Jess-Exterior-tile.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/29c8edf9c20939ce76800d615657a512/9b21f/220309-CPS-Sean-and-Jess-Exterior-tile.webp 300w,\n/static/29c8edf9c20939ce76800d615657a512/9ff6b/220309-CPS-Sean-and-Jess-Exterior-tile.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}},{"node":{"id":"cG9zdDoxOTA=","slug":"the-skys-the-limit","uri":"/article/the-skys-the-limit/","title":"The Sky’s the Limit","terms":{"nodes":[{"slug":"2022"}]},"acfPageColour":{"pageColour":"uow-soft-blue"},"Magazines":{"personaTags":[{"id":"dGVybToyMDc="},{"id":"dGVybToyNDY="}],"featuredImage":{"sourceUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/04/skysthelimit-featured.jpg","localFile":{"publicURL":"/static/1f70abf9d540a569a222ef3700e0cc65/skysthelimit-featured.jpg","childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#080808","images":{"fallback":{"src":"/static/1f70abf9d540a569a222ef3700e0cc65/81bf6/skysthelimit-featured.jpg","srcSet":"/static/1f70abf9d540a569a222ef3700e0cc65/81bf6/skysthelimit-featured.jpg 300w,\n/static/1f70abf9d540a569a222ef3700e0cc65/3f4ea/skysthelimit-featured.jpg 600w","sizes":"300px"},"sources":[{"srcSet":"/static/1f70abf9d540a569a222ef3700e0cc65/d0c69/skysthelimit-featured.avif 300w,\n/static/1f70abf9d540a569a222ef3700e0cc65/80f52/skysthelimit-featured.avif 600w","type":"image/avif","sizes":"300px"},{"srcSet":"/static/1f70abf9d540a569a222ef3700e0cc65/9b21f/skysthelimit-featured.webp 300w,\n/static/1f70abf9d540a569a222ef3700e0cc65/9ff6b/skysthelimit-featured.webp 600w","type":"image/webp","sizes":"300px"}]},"width":300,"height":200}}}}}}}]},"wp":{"themeOptions":{"ThemeOptions":{"siteLogo":{"mediaItemUrl":"https://editor.wlvlifemagazine.co.uk/app/uploads/2022/04/Group-1126.png"}}}}},"pageContext":{"id":"cG9zdDoyNzcx","pagePath":"/article/the-butterfly-effect/","tags":["dGVybToyMDc="]}},
    "staticQueryHashes": ["2072422600","2773039302","3355018715","3665252657","3739898735","607646951"]}